SimPHARM — software developed at the University of Otago that uses mathematical models of the physiology of body systems to simulate real life reactions to diseases and drugs — has broken into international markets.

It has been licensed by a US company, Education Management Solutions (EMS), which is responsible for marketing and sales of SimPHARM worldwide. The software has its US launch this week at an American Association of Colleges of Pharmacy (AACP) event in Chicago.

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